Rosemary Fusca ~ It’s about Relationships
Loose the 30 second canned elevator pitch!
How many times have you been to a networking event where someone gives you their business card before even telling you their name? Not too long ago I was having an engaging conversation with someone I had met when we were suddenly interrupted by a gentleman who gave us each his card and then proceeded to give us his 30 second elevator pitch all without blinking an eye or taking a breath. As he quickly moved on to “network” the rest of the room, I couldn’t help but smile and wonder – are these old school networking techniques still working?
I wouldn’t call myself a networking expert – not even close. I’m much more interested and passionate about Relationships. I certainly appreciate some of the “old school” rules on networking and am also very intrigued by some of the “new school” ideas.
Here’s one I’d love to share. Lose the 30 second canned Elevator Pitch!
There are a multitude of workshops, webinars, blogs and articles on how to “Master the 30 Second Elevator Pitch.” I was never all that comfortable with that whole idea of getting someone to “like” me or be interested in who I am or what I do in 30 seconds or less. Replace it with a genuine interest and desire in developing a relationship and adding value. Next time someone asks you what you do, or you’re at one of those events where you’re asked to “say a little something about yourself” – Replace the old school pitch with something that is unexpected and unique. Stand out from the rest of the crowd and give them something to remember you by.
Instead of saying “I’m a financial planner and I do…blah blah blah” – Stand out by saying something like “I help people retire early.” Which one of those is going to intrigue you enough to want to ask more questions? I know a make-up artist who changed her standard elevator pitch from “I’m a makeup artist and offer high end beauty products…blah blah…” to “I make women look and feel beautiful and younger without having to use photo shop!” Most people remember different and unique, especially if you back it up with your own passion. I have fun changing up my “elevator pitch” depending upon the situation or circumstances. If I’m training or doing a workshop, sometimes I’m a “farmer” planting seeds, watering them, and doing some weeding. If I’m doing one-on-one coaching I often wear different hats of being a Tour Guide, Bus Driver or Pilot. Sometimes I simply say something like “I help people get what they want.” And I’ve never had anyone not ask a follow up question like “Well, what does that mean exactly?” And now there’s a conversation going.